Bilingual Family-Owned Othello Business Helps Expand the International Brand
Within the Evergreen State
MADISON, N.J., (Dec. 12, 2024) — ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with Imagine Realty ERA Powered, a family-owned multi-office brokerage operating out of Othello that serves the communities of the Columbia Basin in Central Washington.
Established in 2017, the firm is owned by Jessie “Weno” Dominguez, a member of the 2023 RealTrends + Tom Ferry America’s Best Real Estate Professionals rankings, and his wife Amy Dominguez, the firm’s VP of Operations. Jessie entered the real estate industry ten years ago, after spending his earlier career working as a juvenile probation manager. Prior to making this switch, Jessie’s family owned several rental properties in the area, which is how he originally became familiar with the Columbia Basin’s real estate industry.
Jessie and Amy are also supported by their Designated Broker, Kent Easom, and their Business Operations Manager, Victoria Martinez, who have helped the pair grow their brokerage to two locations and earn a “top team” designation by RealTrends, where the firm currently sits as the 10th highest-producing large team by volume in all of Washington state. Residents of the communities in the Columbia Basin have come to rely on the company’s bilingual expertise in residential and commercial real estate, as well as new construction, farms, land sales and land development.
Now as part of the ERA® network, the Dominguezes and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and help leverage the most up-to-date marketing programs to connect buyers and sellers. Jessie and Amy have major growth plans in mind that they plan to pursue with the help of these tools, including opening a new office in Quincy which will be their first step towards a broader growth strategy that includes targeted mergers and acquisitions.
The ERA Powered® flexible branding option will allow the Dominguezes to help leverage their existing local brand identity while benefitting from ERA Real Estate’s full suite of learning, marketing and servicing resources.
While Jessie and Amy have big plans revolving around these services provided by ERA Real Estate, it was the overlap between the brand’s culture and their own that ultimately led them to become an ERA Powered company. Imagine Realty ERA Powered prides itself on its homegrown, Central Washington roots and its family values that guide all growth efforts, including an emphasis on celebrating one another and maintaining integrity in everything they do. After meeting with fellow ERA Real Estate representatives, they discovered that this culture of care and collaboration was also reflected within the brand, which gave them the confidence to make their affiliation official.
The Imagine Realty ERA Powered main headquarters is located in Othello, which is surrounded by lush farmland and plenty of outdoor recreational opportunities, typical for the Columbia Basin. The region is defined by its agricultural heritage, which is still a primary driver of its current economy. More recently, the area has also seen an influx of new retail and service companies, which is continuing to diversify the Columbia Basin and provide residents with more to choose from in addition to the numerous outdoor activities they’ve already had access to.
Details:
- Jessie and Amy intend to leverage their brokerage’s affiliation with the ERA® brand to enhance scalability and create opportunities for future growth throughout Eastern Washington and into Idaho.
- The brokerage’s recruiting efforts will be enhanced by the ERA® brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
- Team ERA University can support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand’s proven learning platform.
- Affiliated agents can also benefit from the ERA® brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help affiliated agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
- Imagine Realty ERA Powered is an active and engaged member of its community. The firm’s affiliated agents regularly contribute towards charitable fundraisers during the holiday season, and they are also proud participants and sponsors of local sports organizations throughout the rest of the year.
- According to realtor.com®, the median home list price in Othello, WA is $397,000.
Quotes:
“Jessie and Amy have developed one of the most successful real estate companies in all of Washington, largely due to their emphasis on camaraderie and the customer, which makes them a perfect fit for ERA Real Estate. I’m confident in this affiliation serving as a mutually beneficial relationship for both the Dominguezes and the brand, as Jessie and Amy have the proven track record to amplify the brand in Washington, while ERA Real Estate can provide them with the opportunity to grow their business beyond what it is today.”
– Alex Vidal, president of ERA Real Estate
“Our brokerage has big plans for the future, but we refuse to let our ambition for growth change who we are. Our company is all about developing lifelong friendships, helping others find their dream homes, and maintaining a culture of genuine care and support. By joining forces with ERA Real Estate, we’re tapping into a network that also puts these values at the top of mind and also provides us with access to some of the most robust systems and services in the real estate industry. We’re now in a position to support onboarding new agents while providing our existing agents with upgraded tools, which will ultimately let us be in control of the rate we scale our company. ”
– Jessie “Weno” Dominguez, owner, Imagine Realty ERA Powered
“Our decision to join the real estate industry has been one of the best choices we’ve made in our lives. It’s provided us with a career that we’re passionate about and allows us to do what we love every day, without sacrificing our personal values such as the importance of uplifting every individual that we get to work with. When we discovered that ERA Real Estate, one of the largest real estate brands in the world, shares that same outlook on the business, we knew it was something special. The brand is deeply invested in helping others succeed, which is also our main goal. That’s why we can’t wait to officially become a part of this remarkable community.”
– Amy Dominguez, vice president of operations, Imagine Realty ERA Powered
“Earlier in my career, I was fortunate enough to work with ERA Real Estate and learn the value that a national brand has. Today, the brand is even more attractive to new and experienced agents alike, and I believe that its robust services and name recognition will do wonders for our recruitment efforts as well as for streamlining productivity. Every person we’ve met within the ERA Real Estate network has offered their unwavering support and it’s proven to us that this is the right move to make to enhance both our culture and our professional capabilities.”
– Kent Easom, designated broker, Imagine Realty ERA Powered
