Top-Producing Multi-Office Firm Helps Fortify the ERA Real Estate Brand in Major Texas Markets
MADISON, N.J., (Dec. 3, 2024) — ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with ERA EXPERTS, a multi-office brokerage headquartered in Austin with an additional location in Houston that proudly serves clients throughout central and southeastern Texas, including both the Austin and Houston metropolitan areas.
Founded in 2013, the firm is led by brokers and co-owners Matt Menard and Greg Young, two of Austin’s top-producing sales associates per the Austin Business Journal. Menard is a second-generation Realtor®, who obtained his real estate license in 1983 while attending the University of Texas at Austin. Following in both of his parents’ footsteps, Menard immediately embraced a full-time role in real estate after graduation, going so far as to teach real estate classes at only 23 years old. Since then, he has embraced his role as a natural teacher and has provided thousands of homeowners with informative, dedicated service as well as mentored agents to become the brokers of their own firms.
Young obtained his real estate license in 2007 after spending his early career in law enforcement and commercial aviation. Upon committing full-time to the real estate industry, Young quickly developed expertise in home building and residential transactions, which has complemented Menard’s existing background in mortgage lending, new construction and residential real estate as well.
Now as part of the ERA® network, Menard, Young and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and leverage the most up-to-date marketing programs to connect buyers and sellers. With these tools at their disposal, the duo plans to incorporate a more robust technology stack that can support rapid growth and help bolster existing agents’ productivity. They are especially excited about the ERA® network’s branded social media assets to build their online presence and community.
ERA EXPERTS is already positioned as a leading resource for Texas buyers and sellers looking for fast, professional service. The firm’s highly trained sales associates constantly have their finger on the pulse of the latest trends in Texas real estate which allows them to skillfully guide clients and provide ultimate transparent service. The firm consistently outperforms the market average in per agent productivity, while also striving to ensure that every transaction is completed in a painless, timely manner.
The firm’s headquarters are in Austin, one of the most desirable areas in the Lone Star State. Located in the state’s capital, the brokerage is within driving distance of the University of Texas at Austin, as well as near some of the largest corporate headquarters in Texas, including Tesla, Dell and Whole Foods. Austin is also affectionately known as “The Live Music Capital of the World” thanks to its lively arts and entertainment scene. The city’s abundance of professional and personal opportunities draws residents from all over the country.
Details:
- Menard and Young intend to leverage their company’s affiliation with the ERA® brand to enhance scalability and pursue rapid growth. In their first year post-affiliation, the pair want to double their company production via recruitment of both new and experienced affiliated agents, as well as through strategic M&A opportunities to fortify their service area in their existing markets.
- Menard and Young’s recruiting efforts can be enhanced by the ERA® brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
- Team ERA University can support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand’s proven learning platform.
- Affiliated agents can also benefit from the ERA® brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing to support lead conversion, and the automated ERA Buyer and Seller Follow-Up Programs that help affiliated agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
- According to realtor.com®, the median home list price in the city of Austin, TX is $599,000, while Menard and Young report that clients they work with in the surrounding suburbs are looking at homes with a median sales prices of approximately $430,000.
Quotes:
“Matt and Greg are two of Austin’s finest real estate professionals and they have the accolades to back it up. For them to consistently be in the top ranks of Austin’s producers while managing a growing firm speaks volumes to their work ethic and even more to the potential that they have with the support of a national network. They’re both doers, with efficiency always top of mind without sacrificing the well-being of their clients. That’s why I’m so excited to lend them our support and watch them work firsthand.”
– Alex Vidal, president of ERA Real Estate
“With a rich history and established brand, ERA Real Estate provides us with the tools and structure that we believe can elevate our company to the top of Texas’ real estate industry. We’re an extremely growth-oriented firm, which hinges on our ability to be efficient without letting anything slip through the cracks. As we grew, our systems couldn’t keep pace but now with the support of ERA Real Estate, our systems and services become more streamlined, leaving us with more bandwidth to focus on expanding our footprint and capturing more market share.”
– Matt Menard, broker/owner of ERA EXPERTS
“Our brand is already one of the more credible and recognizable names in Austin real estate. We knew we wanted to increase our capabilities without sacrificing that reputation, and affiliating with ERA Real Estate allows us to do exactly that. Not only do we now have access to nationally recognized branding and a vast international network, but we also have enhanced networking capabilities that can allow us to connect with some of the brand’s other top producers throughout the country. Our primary goal has always been to help our clients by expertly guiding them through the process. As an ERA affiliated company, we will now be even better positioned to deliver on that promise.”
– Greg Young, broker/owner of ERA EXPERTS
