ERA Real Estate Launches The Hera Society to Advance Women Leadership within the Network and Industry

New group to provide leadership development and networking to strengthen members’ impact on the industry and local communities

MADISON, N.J. (Oct. 11, 2021) – ERA® Real Estate, a global franchising leader within the Realogy family of brands, announced the launch of the Hera Society, a new group within ERA® Real Estate with a mission to strengthen both the individual and collective impact women real estate leaders have on the network, in the industry and in the communities they serve. The Hera Society celebrated the launch with an inaugural event during Ignite 2021, ERA’s exclusive conference for affiliated broker/owners and managers.

Despite the strong history of women professionals in the real estate industry, there remain important opportunities to accelerate the advancement of women as brokerage owners and industry leaders. As a result, the ERA brand identified the need to create a dedicated platform to offer resources, ideas and mentorship opportunities to drive the success of affiliated women leaders now and in the future. Inspired by the name of the Greek goddess of women and families, the Hera Society will serve to help its members navigate the unique challenges to their professional growth, including financial fitness, leadership development and inclusion.

The Hera Society will feature several components to fuel engagement with its members, including:

  • ERA Event Integration – Hera Society’s first virtual event will be held in December, with future in-person and virtual events held throughout the year at events including Fuel, ERA’s global conference, and Ignite, ERA’s broker/owner and managers conference
  • Leadership Workshops– Interactive workshops– held both virtually and in-person– will serve as forums for best practice sharing, business planning and mentorship.
  • Communications Channels – In addition to featuring content and highlighting leaders across the ERA brand’s social media channels, the Hera Society’s members will have exclusive access to a real-time communications platform to further encourage best practices and idea sharing beyond the leadership workshops.



“ERA has been a pillar of the industry for nearly 50 years. It is a network of collaborative leaders who have supported one another’s growth and success since the brand’s founding.  A natural extension of ERA’s culture is to advance women’s leadership strategies within the ERA brand and the industry. Building upon our strong foundation of exceptional women leaders within ERA and the support of Realogy through the What Moves Her platform, the Hera Society is well positioned to offer members unique leadership development opportunities, content and new areas of impact.”

Sherry Chris, President & CEO, ERA® Real Estate

ERA® Real Estate is a family. We support one another to grow and succeed, both personally and professionally. We realized the importance of harnessing the power within the ERA family to learn, build relationships and be inspired by each other’s stories and journeys. The formation of the Hera Society demonstrates ERA’s commitment to fostering an environment where our affiliates can come together to discuss new ways to better leverage each other’s strengths and insights to grow and succeed. Our members will take the knowledge and inspiration from our time together to overcome barriers and raise everyone up around us.”

Lee Ann Roughton, National Vice President, Franchise Performance, ERA® Real Estate

“As a new Franchise owner within ERA, I’m elated to be a part of the founding of the Hera Society.  I’m looking forward to being a part of this illustrious, talented, and dedicated women leaders of ERA.  The Hera Society will contribute to bridge gender gaps and drive women’s empowerment within and through the brand.  I’m looking forward to the Hera Society bringing women together for uplift, collaboration, and fun, to make an impact in the real estate space that is positive and meaningful for all women.”

Erica Texada, Broker/Owner, ERA Brawn Sterling Real Estate

“I love the mission of the Hera Society. I’m inspired by the opportunity for women to unite, empower each other, and positively impact the communities where we live, work and play.” Tania Moore, Qualifying Broker, Wilkinson ERA Real Estate



About ERA Real Estate
At ERA Real Estate, we don’t adapt to change, we create it. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As a global leader in the residential real estate industry for more than 40 years, ERA was the first real estate franchise to expand internationally, the first to post listings online, and is the only national company that offers the Sellers Security® Plan program.

The ERA Real Estate network includes more than 36,000 affiliated brokers and independent sales associates and approximately 2,200 offices throughout the United States and 31 other countries and territories. ERA Franchise Systems LLC ( which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at

Media Contact:
Marie VanAssendelft

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