Women-Led Luxury Denver Firm Pursues ERA Powered® Branding

MADISON, N.J., (Jan. 9, 2024)ERA® Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with LUX Denver, ERA Powered, a women-led luxury brokerage based in Denver’s Cherry Creek North.

Founded in 2014 with its 10-year anniversary quickly approaching in February, the firm has established an elite reputation among its clients in the Greater Denver Metropolitan area. Under the visionary leadership of real estate veteran Emily Duke, the company extends its expertise to discerning buyers, sellers, and investors, providing unmatched client experiences while navigating the realms of residential real estate throughout the picturesque expanse of Colorado’s Front Range.

Upon beginning her real estate career roughly 13 years ago, Duke quickly recognized that her values, commitment to excellent client experiences, and desire for standout branding wasn’t being fully expressed working under another broker. Driven by these commitments, shortly after obtaining a broker’s license of her own, she co-founded LUX Denver Real Estate Company as the answer to the brokerage she didn’t feel existed for herself. Since then, she and her team have earned multiple awards including Platinum Broker by the Denver Metro Association of REALTORS®, Rising Star Real Estate Agent, and more. They have also been responsible for selling over two hundred million dollars of some of the most luxurious properties in the Front Range.

Duke is proud to be an example of the women-driven force that’s currently redefining not only the real estate industry but the entire economy. According to a study conducted by the Philadelphia Citizen and Public, over a ten-year period, female-led companies performed 63% better than male-led counterparts, and these same female-founded businesses also brought in twice as much revenue. Duke and the professionals beside her are active proof of one of these self-made, women-led success stories.

Now as part of the ERA Real Estate network, the full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and leverage the most up-to-date marketing programs to connect buyers and sellers. Denver is also one of the most popular destinations for international buyers who will now be easier to identify and serve thanks to ERA Real Estate’s interconnected global network.

The ERA Powered® flexible branding option allows companies to leverage their local brand identity and benefit from ERA Real Estate’s full suite of learning, marketing, and servicing resources. LUX Denver, ERA Powered has already established a well-known and well-respected reputation in the local real estate market, which can now be further amplified by the ERA Powered flexible branding option. Duke aims to use this enhanced reach to grow her company through future mergers and acquisitions and by recruiting some of the region’s most experienced and trusted advisors to add to her carefully curated company roster.

In addition to the growth opportunities presented by ERA Real Estate, Duke was also attracted to the brand due to its support of her company culture. The LUX Denver, ERA Powered firm was founded to redefine real estate through a commitment to excellence, a commitment to promoting the spirit of entrepreneurship, and most importantly, a commitment to bettering the world. The firm’s agents and repeat clients herald the company as a leader in revisionist real estate. As Duke would describe it, the company operates on “a commitment to providing Inspired Living.”

LUX Denver, ERA Powered’s tagline of, “Inspired Living” is the compass that guides Duke and her agents in all aspects of life, not solely real estate. She, alongside the incredible team at LUX Denver, ERA Powered share a drive to leave a trail of positive change in their wake, regularly participating in local initiatives to champion the welfare of vulnerable people and animals, promote equity and inspire overall societal change. One of these causes is Denver’s Wish for Wheels organization. A partner of the brokerage for the past four years, they provide local inner city elementary school children with bicycles, offering exploration and independence opportunities that elevate their lives to new levels. Duke and her team go above and beyond to demonstrate that they don’t just offer real estate services, they offer positive change.

Aside from the stunning homes that populate Colorado’s Front Range, the region also offers an abundance of natural beauty, recreational opportunities and cultural amenities. The Rocky Mountains provide breathtaking views from all angles in addition to some of the country’s most popular skiing and snowboarding destinations. The area also offers a perfect blend of Colorado’s busiest cities and some of its quirkiest mountain towns, making it an ideal destination for fans of multiple lifestyles. In Denver specifically, there are always organized events to take part in, whether it’s a game for one of the city’s many professional sports teams, a visit to Red Rocks Amphitheatre, or one of the city’s cultural celebrations like Denver Day of Rock or First Fridays, there is no shortage of options to keep yourself entertained.


  • Duke intends to leverage her company’s affiliation with ERA Real Estate to connect with more clients across the state, as well as to better equip her agents with a wide array of services to keep buyers and sellers connected to LUX Denver, ERA Powered.
  • Duke plans to fuel future growth by offering more tools to their brokers, and through M&As with other firms throughout the state. Her focus on growth will be supported by the attraction of ERA’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, offering a full-featured product suite bringing a seamless, fast, connected experience that will help drive business and boost productivity.
  • ERA’s global referral network will be useful for Duke within the Denver market to assist international buyers.
  • Team ERA University will support organic growth through increased productivity as agents access the extensive professional development resources in the brand’s proven learning platform.
  • Agents will also benefit from the ERA brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
  • According to com®, the median home list price in Denver, Colorado is $550,000.


“ERA Real Estate is defined by its entrepreneurial spirit; it’s a company full of scrappy go-getters and roll up your sleeves professionals who refuse to settle for complacency. Emily is the perfect embodiment of that value. She hit the ground running in her real estate career and has inspired a team of successful agents in one of Colorado’s most lucrative markets. Immediately, we knew that she was the perfect fit for the ERA brand. LUX Denver, ERA Powered is already well-established in its local market and we’re excited to provide the firm with the support to grow even further. Our tools and services will help streamline the firm’s efforts, and our overlapping philosophies will allow the firm to keep doing what they do best – redefining residential real estate.”

Alex Vidal, president of ERA Real Estate

“We are a brand for conscious consumers. We’re very intentional in all that we do, and we want our clients to know that they’re working with a brokerage that cares about bettering their life, and the world around them, through real estate. This is where we felt we best aligned with ERA Real Estate, as the entire leadership team has echoed our person-first sentiment. We’re excited for the business opportunities presented by the brand’s tools, but more importantly, we’re excited to have the support and the freedom to continue promoting our core ideologies. As a women-led company with experience in the entrepreneurial space, it’s incredibly refreshing and reassuring to know that we have a major brand like ERA in our corner.”

Emily Duke, broker/owner of LUX Denver, ERA Powered

About ERA Real Estate

ERA® Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for nearly 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.


The ERA Real Estate network includes more than 43,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 36 other countries and territories.

ERA Franchise Systems LLC ( which operates the ERA Real Estate system, is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at

© 2023 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC

Media Contacts:
Randi Rispoli
ERA Real Estate


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