Former Residential Appraiser and People-Focused Leader Joins the ERA Brand to Double Down on Recruitment and Retention Efforts
MADISON, N.J., (Dec. 17, 2025) — ERA Real Estate, a global franchising leader and subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced its latest Colorado-based affiliation, Regents Real Estate Group ERA Powered, a full-service brokerage that serves the southwestern corner of the state from its office in Cortez.
Led by broker/owner Paul Adams, the brokerage has developed a reputation throughout the Four Corners region for its ability to build meaningful relationships while delivering high-quality results in residential real estate. Adams brings nearly a decade of Colorado real estate experience to the firm, including time he spent working as a residential appraiser for Montezuma County, when he was first introduced to the industry.
Before becoming a real estate professional, Adams wore many hats, including working as a professional wedding photographer. Photography is still one of Adams’ passions, as evidenced by the high-quality listing images that serve as a calling card of the firm. As the self-proclaimed “oil of the company,” Adams keeps everything running smoothly as a people-first leader, consistently working to give his clients and associates the support they need.
Through the ERA Powered® flexible branding model, Regents Real Estate Group will retain its established local brand identity while gaining access to the ERA® brand’s comprehensive suite of learning, marketing and servicing resources.
As part of the ERA® network, Adams and his full-service company’s affiliated agents will now be equipped with powerful business-building tools and innovative marketing designed to connect buyers and sellers more effectively, helping to drive production. With these new streamlined systems, Adams plans to devote his extra bandwidth towards recruitment and retention. Growing up in San Diego, Adams recalls seeing nearby ERA-affiliatedoffices as forward-thinking, well-regarded companies, which is a reputation that he will leverage to attract experienced agents to the firm. He is excited to introduce the ERA brand to his market and believes that his company’s enhanced value proposition as an ERA Powered firm, fortified by a newly formalized in-house training schedule, will serve to attract growth-minded sales professionals. In addition to recruitment, Adams intends to pursue M&As to the north and east to expand the company’s physical presence and service area.
Located just an hour-and-a-half from Telluride and two hours from Moab, Cortez is an attractive launching pad for outdoor enthusiasts looking for access to these marquee markets at a more attainable home sales price.
Details:
- The brokerage’s recruiting efforts will be enhanced by the ERA® brand’s highly engaged global referral network and state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
- Team ERA University can help support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand’s learning platform.
- Affiliated agents can also benefit from the ERA® brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the buyer and seller follow-up programs that help affiliated agents keep in touch with clients after the transaction, which can help lead to referrals and repeat business.
- A new ERA relationship with the software company Canva will provide affiliated agents with Canva Pro accounts at no additional cost.
- According to realtor.com®, the median home list price in Cortez is $422,500.
Quotes:
“Looking at the makeup of Regents Real Estate Group ERA Powered, you get a true sense that it’s a company fueled by the entrepreneurial spirit, full of people who really care about the area they serve. Their mission statement of building relationships and delivering results is clearly noticeable. It’s always a pleasure working with professionals who not only take their business seriously, but also know how to enjoy the journey. We’re more than happy to provide Paul and his affiliated sales associates with the tools they need to thrive and provide person-focused, personalized service to an even wider range of clients.
– Alex Vidal, president of ERA Real Estate
“After meeting with success as an independent brokerage, I was looking to fuel the firm’s growth and a way to be part of something bigger. Joining forces with ERA Real Estate offers us a wealth of opportunity to develop in meaningful ways. As a group of people completely invested in developing mutually beneficial relationships with our clients, we pride ourselves on always being available and spending more time in the field than at our desks. The tools, technology and platforms at our disposal will create greater efficiencies and allow us more time to spend with our clients. As past Montezuma County teachers, first responders, builders, and principals, we understand the area and its people, and we know that the ERA® brand can provide us with more horsepower and help us attract professionals who fit that same mold.”
– Paul Adams, broker/owner, Regents Real Estate Group ERA Powered
